A profiling area is a research area or a thematic research module that a university intends to develop according to its strategy. It is a carefully chosen part of the research conducted at the university.
Profiling areas can be:
- existing high-quality research areas or thematic research modules
- emerging fields or thematic research modules with potential to reach a high level of research
- new fields or thematic research modules with a great deal of potential.
A profiling measure is an action that a university aims to carry out to develop a chosen profiling area. Universities may start several measures to advance the same area within a Profi call.