Intimacy in Data-Driven Culture (IDA)

Public description of the goals at the beginning of the project

IDA critically examines datafication within the current digital economy, asking how it is experienced, made sense of, and resisted, and what socially sustainable solutions remain available. The consortium first analyses the impact of data-driven culture for people’s different social roles and relations, as well as  the vulnerabilities that it gives rise to. Second, it inquires how intimacy functions as a contested resource in data-driven creative labour, public careers, and social connections. Third, IDA explores and develops democratic ways of managing, protecting, sharing, and using personal data.