Social media has become an essential science communication tool across the disciplines. Academy of Finland offers a one day training for scientists showing how to use social media to communicate more professionally and deepen the societal impact of your scientific work. We will go through tactics how to find time in a busy schedule for effective social media use and how to make most out of its opportunities.
Who can participate? Anyone from New Energy, Biofuture2025 or MISU Academy Programmes interested in learning more about social media use as a scientist. Extensive experience from Twitter and LinkedIn not needed but preliminary knowledge (existing account on both) of the services helps to follow the training.
Marina Congress Center, Katajanokanlaituri 6, 00160 Helsinki
May 11th 2017, from 9 am to 4 pm
9.00-9.30 Registration & Coffee
9.30-10.15 “Social media as a science communications tool and altmetrics as an impact metric”
Kim Holmberg, Postdoctoral Researcher, RUSE Research Unit for the Sociology of Education
10.15- 11.00 “How does AI impact scientific research? Case Iris AI.” Maria Ritola, Chief Marketing Officer, Iris AI
11.15-12.00 “How to use social media strategically as a scientist and why is it important?”
Maria Ruuska, Co-founder, Kaskas Media
After lunch participants will get to practice their social media skills in two workshops facilitated by science communications experts Enni Sahlman and Maria Ruuska from Kaskas Media:
13.00-14.15 How to get around as a scientist in Twitter? (1h 15 min)
In this workshop we will walk you through all the features important for academics so you can start tweeting like a pro. After the session you will know how to use hashtags, find your audience and interact smoothly with stakeholders inside and outside academia. Participants will have a chance to try different features on their own laptops.
14.15-14.30 Coffee Break
14.30-16.00 LinkedIn for scientists – tips to supercharge your profile (1,5 h)
LinkedIn is a great tool for improving your visibility and network with people from different fields. It is also a great platform for discussions. In this session participants will polish their profiles and learn about LinkedIn features that are useful for scientists.